Resume
Over 20 Years of Experience
Experience
2022-2026
Elite Island ResortsSenior Graphic Designer
• Lead the creative vision and brand strategy for a portfolio of luxury Caribbean resorts across digital & print marketing channels.
• Concept development, design execution, and project prioritization.
• Partner with marketing, PR, and sales leadership to translate business objectives into innovative, revenue-driving creative solutions.
• Establish and maintain consistent brand identity across multiple resorts, adapting visual storytelling for different properties and target audiences.
• Produce print collateral, social media graphics, advertising creative, and resort marketing materials.
• Drive continuous improvement of creative processes, introducing design best practices, templates, and brand governance systems to streamline production.
2021-2022
Ammunition DepotArt Director
• Led and mentored a cross-functional team of designers, social media specialists, and web developers, driving cohesive brand execution across digital channels.
• Managed and optimized a large-scale e-commerce product catalog, ensuring image accuracy, brand consistency, and an exceptional customer experience.
• Developed innovative visual design systems and creative campaigns that expanded market reach and attracted new customer demographics.
• Fostered a culture of creative growth by coaching team members, encouraging skill development, and challenging designers to explore new creative approaches.
• Partnered closely with executive leadership to plan and execute strategic sales initiatives, promotional campaigns, and revenue-driving marketing efforts.
• Designed and launched high-converting landing pages for product launches, promotional campaigns, events, and social media marketing initiatives.
• Collaborated directly with the CEO and COO to translate business objectives into impactful creative strategies and marketing solutions.
2021
Factor Health MarketingGraphic Designer
• Designed compelling social media content and B2B marketing materials that strengthened brand visibility, increased engagement, and supported business development initiatives.
• Collaborated closely with copywriters and social media strategists to develop cohesive, audience-focused marketing campaigns across multiple channels.
• Established and evolved distinct visual identities for multiple brands while maintaining alignment with the parent company's overall brand standards and strategic objectives.
• Conceptualized and designed packaging solutions for subscription-based product offerings, enhancing customer experience, brand perception, and product presentation.
• Conceived, designed, and brought to market an innovative portable display system featuring an integrated informational booklet and customizable medication categories, creating a unique educational and product presentation solution not previously available within the organization.
2016-2021
Infinifan Inc.Creative Director & Product Manager
• Spearheaded the launch of the massively successful MOCHIBI plush line, overseeing concept-to-market execution and driving strong retail adoption.
• Designed and developed products for retail production, ensuring quality, market fit, and alignment with brand vision. • Collaborated directly with licensors to secure approvals and develop co-branded marketing initiatives.
• Managed retailer relationships, negotiating purchase orders and expanding distribution across major U.S. chains.
• Directed website management and SEO optimization, increasing online visibility and consumer engagement.
• Oversaw factory production, ensuring product quality, compliance, and timely delivery to retailers.
• Coordinated logistics for shipping and inventory distribution across all retail partners nationwide.
• Represented the brand at trade shows and industry conventions, driving visibility, partnerships, and sales opportunities.
• Key retail partners included: Hot Topic, FYE, BAM, GameStop, Crunchyroll, PlayStation, Funimation, Toei, and more
2015-2016
New Media MarketingArt Director
• Provided leadership and mentorship within a collaborative creative environment, fostering accountability, professional growth, and high-quality project execution.
• Managed project timelines, resource allocation, and workflow priorities to ensure on-time delivery of multiple concurrent initiatives.
• Directed and coordinated the efforts of designers and developers, ensuring creative concepts were effectively translated into functional, user-focused digital experiences.
• Developed detailed creative briefs, design concepts, and visual mockups that aligned stakeholder objectives with strategic business goals.
• Served as the primary creative point of contact for multiple clients and organizations, building strong relationships and delivering tailored solutions that met business and marketing objectives.
2014-2015
HuemorArt Director
• Guided and supported creative teams by fostering collaboration, encouraging innovation, and helping team members achieve project and professional development goals.
• Oversaw project schedules and deliverables, tracking progress across multiple initiatives to ensure deadlines, budgets, and quality standards were consistently met.
• Provided creative and technical direction to designers and developers throughout the project lifecycle, maintaining alignment between business objectives and final execution.
• Produced creative concepts, wireframes, mockups, and comprehensive design briefs to establish clear project vision and streamline production workflows.
• Partnered directly with clients and business stakeholders to understand goals, present creative solutions, and manage projects from initial concept through final delivery.
2012-2014
Algo CrunchArt Director
• Applied innovative problem-solving and creative thinking to develop unique gameplay concepts, visual experiences, and user-focused design solutions.
• Created original characters, environments, and visual assets that enhanced storytelling, world-building, and player engagement.
• Collaborated in the ideation and development of new game concepts, contributing to gameplay mechanics, narrative direction, and overall player experience.
• Designed and developed intuitive UI/UX systems that improved usability, accessibility, and player interaction across digital platforms.
• Researched and targeted key audience segments to develop marketing strategies that increased visibility, engagement, and player acquisition.
• Monitored emerging gaming trends, industry developments, and new technologies to identify opportunities for innovation and competitive advantage.
• Designed and developed websites and digital experiences that aligned with brand objectives while delivering engaging, user-centered interactions.
2004-2012
MultipleGraphic Designer
Lanco Corporation
Minuteman Press
Stratton Picture and Mirror
East End Printing
Long Island Screen Printing
Freelance Designer
Education
2010
The Art InstituteBachelor of Science in Graphic Design
Won best digital portfolio and nominated for best print portfolio.